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Chennai: It’s now official. The beats from Rajnikanth’s Sivaji have just hit the stands. And the audio from the soon-to-be- released film is what Chennai will dance to till the superstar is seen dancing to those very beats on the silver screen.

“People had started asking since last month about the release, and on yesterday evening and today we’ve had good response,” says Prabhu Shankar of the Landmark Book store.

“We’re anxious to greet to know the entire song. So we’ve dropped in the first morning to get the CD,” says a Rajnikanth fan Rajasekaran.

The entire audio release was a sudden affair with no gala event, and no major function. But thanks to Rajnikanth, the hype was always there. And adding to the hype, just a few days ago, were the pirated versions of some songs that found their way to the Internet.

However, the producer of Sivaji says all the suspense about the film has only helped in getting the hype without spending on an ad campaign - something which perhaps only a Rajnikanth film can do.

“The hype has come through the suspense everybody wants to know something, anything about the film,” says CEO, AVM productions, K Babu.

While music director A R Rehman is out of the country, his sister Rehana who has sung a couple of songs in the film says the music is mind blowing and that Rehman has even made a rap number with Rajni dancing to it.

“The melodies are good. The rap song is one of thee best ever,” she says.

Rehman and Rajnikanth are the combination that have given hits like Padayappa and Muttu in the past. But it has also given us a flop like Baba. But we will have to wait and watch if the combination be able to work the magic in Sivaji?

 

 After the commercial hit of the film Kokki, Karan has also become one of the saleable heroes in Tamil. His latest film, Karuppasamy Kuthagaithar, has created more expectations after its audio launch. A new face, Meenakshi, is acting as Karan’s pair. Vadivelu plays a vital role in this film. According to the Director Moorthy, Vadivelu is a big asset for this film’s trade. Music has been scored by Dhina. The audio of the film was launched on Wednesday at Film Chamber Theater in the presence of 20 Directors and Producers. Two among the five songs in the film were screened, and the same was witnessed by the distinguished audience about the commercial richness of the film. After the function, Karan said that this film differs entirely from his earlier hit Kokki. After this film, he has plans to complete Thee Nagar, a film launched before Karuppasami… Sethu is producing this movie under the banner Friends Cinema (P) Ltd in which Karan is also a partner. Karuppasamy…is expected to hit the theatres towards the end of April.

 

Tamil film producers and directors try innovative ways to catch the attention of film-buffs and the industry people.

For the audio release of Karan’s forthcoming release Karuppusamy Kuthagaitharar, producers Sethu, Vineeth Kokiya and Balasubramaniam have come out with an invitation resembling a Hindu wedding card.

The audio would be released by young heroes Bharath, Silambarasan and comedian Vadivelu and the first copy would be received by directors Sasi, Ameer, Susi Ganesan, Ezhil, A R Murugadoss, S S Stanley, Prabhu Solomon, Karu Palaniappan, Boopathy Pandian, Radha Mohan, Subramaniam Siva, Vasantha Balan, Mysskin and Simbu Devan.

The audio release function would take place at South India Film Chamber of Commerce theatre on 28 March.

The movie directed by Murthy features Karan and newcomer Meenakshi in the lead roles. Vadivelu and Sakthi Kumar play prominent roles. Dheena has scored music for the movie.

Final mixing is in progress for ‘Nee Valle… Nee Valle…‘ directed by Jeeva, produced by AK Ramana and P Vijaykumar on the banner of SVR Media and presented by V Ravichandran of Oscar Films Pvt Ltd. Producers say, ‘There is a very good recognition to Jeeva as director in Tamil film industry. He is introducing Vinay as hero through this film. Sada is playing heroine in the film, while Tanisha, sister of Bollywood heroine Kazole is playing another heroine. Harris Jayraj gave seven melodious tunes for the film and the audio which was released through Aditya Music is getting a very good response.’ Director Jeeva says, ‘This is a story that revolves around three persons. There is an absolute contrast in the feelings, experiences and targets of these persons but they remain united. There are no horrific scenes or bloodshed in the film and it is a different love story and could be watched together with a family.’

 

It is well aware that AVM Productions is bringing out ‘Sivaji’ directed by Shankar, with Rajanikanth and Shriya in the lead in Tamil with a heavy budget.

The Telugu dubbing rights and distribution rights were bagged by Bellamkonda Suresh.

This prestigious film has music from AR Rahman.

The producer is making efforts to release audio of the Telugu version on March 15.

While Suman playing a key role in the movie, Nayanatara is shaking her legs in a special song. It was planned to release the film on the Tamil New Year’s Day., i.e., on April 14,

 

With each passing day, the ‘Mozhi’ album with its soft and melodious songs is becoming more of a craze among Tamil music lovers.

The top five Tamil albums are:

1. ‘Mozhi‘ - Music Director: Vidyasagar. It is not easy to rate the songs in this fantastic album; every song is a gem.

2. ‘Pachaikili Muthucharam’ - Music Director: Harris Jayaraj. With the release of the film, the album’s popularity has picked up.

3. ‘Unnale Unnale’ - Music Director: Harris Jayaraj. Another Harris Jayaraj music album is making waves.

4. ‘Thiruvilayadal Arambham’ - Music Director: D. Imman. The film is a hit and so the songs are also in demand.

5. ‘Oram Po’ - Music Director: G.V. Prakash. The latest album from Prakash, who is A.R. Rahman’s nephew, is as impressive as his first - ‘Veyyil’. It is yet to pick up because of the film’s delayed release.

 

A.R Rehman started working on Hindi version of Ghajini, in Tamil version Harris Jeyaraj done a splendors work and all the songs were super-Doper hits, director Murgadoss who directed Tamil version made a attempted to do Hindi version too.

In hindi version of Ghajini Ameer khan will be featuring in the lead role and accompanied by Ayesha Takhia. So far this is really a hard time for ARR and  no doubt Rehman is a veteran in composing Music but remake films or dubbing films will create lot of expectation from the audience Point of view. So it’s up to Rehman to bring good hit.